American hospital association
#wearamask campaign
Creative direction
During the COVID-19 pandemic the American Hospital Association partnered with other organizations to push messaging surrounding the use of masks. The challenge was developing creative content that felt trusted, yet interesting to see. We developed an ongoing campaign focused on looking appealing design, while sharing public health guidelines and recommendations for fighting the virus.
CHANNELS: Instagram, Facebook and Twitter
PROJECT TEAM
CREATIVE DIRECTOR: Victor Santos
DESIGNERS: Meg Kilgore, Austin Solinksi, Shannon Caulk, Evan Wyatt
Produced while employed as Creative Director at Social Driver.