American hospital association

#wearamask campaign

Creative direction

During the COVID-19 pandemic the American Hospital Association partnered with other organizations to push messaging surrounding the use of masks. The challenge was developing creative content that felt trusted, yet interesting to see.  We developed an ongoing campaign focused on looking appealing design, while sharing public health guidelines and recommendations for fighting the virus.

CHANNELS: Instagram, Facebook and Twitter

 

PROJECT TEAM

 

CREATIVE DIRECTOR: Victor Santos

DESIGNERS: Meg Kilgore, Austin Solinksi, Shannon Caulk, Evan Wyatt

Produced while employed as Creative Director at Social Driver.

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