Iris: Global IDentity Protection
video production & creative direction
Iris® Identity Protection, a new service from Generali Global Assistance, offers global identity protection services to customers and businesses. With end-to-end capabilities, the new product needed a video that brought these services to life in a polished yet relatable way.
LIve action video
On an expedited timeline, the 1-minute commercial video was developed from concept to delivery. The video was produced in collaboration with the client at each step to ensure brand and messaging were aligned. While the video needed to detail the various technical ways Iris® protected customers, it also needed to show how it changed their everyday lives.
PRODUCTION PROCESS
concept & scripting.
A great video starts with a strong concept. Through collaborative brainstorms and research, we developed a relatable concept that followed a central character and made the tone relatable. We needed to educate viewers without boring them.
storyboarding.
Storyboarding allowed the client to begin to visualize the story of the video and preview animated elements. Since the video integrated motion graphics into the world of the character, it was important that the designs were authentic to services and customer experience.
production.
All footage was captured during a 1-day shoot and edited within a week. A thorough pre-production and planning phase was integral to the success of the production and fluid editing process.
project team
DIRECTOR & PRODUCER: Victor Santos
PRODUCER: Patrick Hunt
CINEMATOGRAPHER: Hadi Dimachkieh & Victor Santos
MOTION GRAPHICS: Victor Santos and Vicky Chao
Produced while employed as Creative Director at Social Driver.