Rogaine challenged us to modernize its brand voice and develop its first-ever direct-to-consumer campaign, shifting from a clinical tone to a more approachable, relatable storytelling style. Our solution combined engaging motion design, compelling character-driven narratives, and a strategic marketing approach to connect with a modern audience while maintaining the brand’s scientific credibility.
The result? Kenvue’s highest-performing campaign of the year, driving record-breaking engagement, ad recall, and consumer interest.
Adaptive Design for Maximum Impact
Each ad was strategically designed with versatility in mind, ensuring seamless adaptation across multiple aspect ratios and social media platforms. This flexible formatting approach allows for optimal engagement and visibility, whether viewed in vertical, square, or widescreen formats. By tailoring the content to different placements, we maximized reach and ensured that the messaging remained clear, impactful, and visually compelling across all digital touchpoints.
Production Company
Ready Set Rocket
Project Teams
Creative Director: Adam Gardner, Victor Santos
Art Direction & Design: Jordan Parvex, Cory Sutter, Victor Santos
Producers: Alexis Wells, Danielle Menkens
Keep Your Head in the Game | :30 Ad
Keep Your Head in the Game reinforces the importance of early action in hair regrowth. The ad uses a high-energy, expert-driven approach to show that thinning hair doesn’t have to be trial and error. With engaging visuals and bold on-screen claims, it highlights the effectiveness of Rogaine’s clinically proven formula and the regret many men feel about not starting sooner. The message is clear: take control now with the #1 dermatologist-recommended brand.
Know Your Roots | :15 Ad
“Know Your Roots” challenges the common misconception that hereditary hair loss is inevitable, empowering viewers with a proactive solution. This dynamic video ad blends engaging storytelling, expert insight, and bold visual design to emphasize the importance of early intervention. By highlighting the clinically proven effectiveness of Rogaine, the spot encourages men to take control of their hair health sooner rather than later—before regret sets in. The message is clear: your future hair is in your hands, and Rogaine is here to help.
