Toyota: The Super 5
ANIMATION & MOTION GRAPHICS
As part of an initiative to engage policy advocates, LGND developed a program that would reward advocates for taking part in supporting Toyota’s advocacy efforts. Through their platform, members are rewarded for completing Policy Driver Actions and online engagement, “unlocking” different characters as they progress.
As a part of this initiative, each character had to be brought to life in animation. Each unique personality and power set was shown in the animations, giving the user an additional sense of achievement as the characters are unlocked.
GAMIFYING ADVOCACY.
the characters
Speed.
While Policy Drivers are unified by a common goal, the miles separating them makes traditional advocacy a challenge, but for Speed, advocacy knows no distance. With the ability to travel at the speed of lighting, he is able to transport advocates from coast-to-coast, and into the halls of Congress and statehouses across the country.
VISION.
Vision is the ultimate source of truth. Whether reading a Tweet, analyzing a bill, or reporting on election results, Vision’s crystal helmet has the ability to dive deep into a library of facts and determine accuracy. Collection of such intricate data allows Vision to accurately predict the future, with minimal margin of error.
MIND.
A brilliant superscanner with the ability to analyze and interpret any set of data locked in a multi-page bill, brief or computer, Mind can translate information quicker than the human mind.
POWER.
Power is energy at its core. Its ability to transform into various conventional, alternative and renewable sources of energy, such as hydropower and highly conductive steel, allows this hero to save the day and the Earth for advocates.
TIME.
Any skilled filibuster knows, time is of the essence. This hero is an old soul, with modern tricks and has the power to stop the world in its track, or propel it days, months, or even years into the future.
PROJECT TEAM
CREATIVE DIRECTION: Mike Aleo
ART & ILLUSTRATION: Joey Seales
ANIMATION: Victor Santos
Produced while working with LGND, as a Sr. Animator with Mike Aleo and Joey Seales who conceptualized and developed each character.