Taste of the 90s

Fruity Pebbles ™ Cereal Donut

strategy & CREATIVE direction

Dash In released the Fruity Pebbles™ Cereal Donut in January 202 as an official partnership with Post Consumer Brands. The new donut leveraged an ongoing social media trend of cereal donuts and turned it into an official product. Using the bright and bold colors of 90s fashion to compliment the colorful design of the donut, our ads used nostalgia to connect the product to real memories in a targeted social media campaign.

CHANNELS: Instagram and Facebook

Challenge.

With no shortage of donut options available to consumers, Dash In was introducing a product into an already crowded market. Leveraging the official Fruity Pebbles™ name was a key differentiator but we still needed a way to show that Dash In was a reliable destination for a quality treat.

Solution.

Nostalgia is a powerful feeling. With the rise of ‘generation wars’ on platforms like Tik Tok and Twitter, the 90s remain a recognizable and proud time for millenials. A Taste of the 90s took the childhood connection of Fruity Pebbles™ cereal and brought it to this decade. The donut was now a way of connecting with our past and celebrating that era of our journey as a culture.

Result.

Creative was published over the course of 2 months on Dash In’s Facebook and Instagram. This content brough colorful and fun photography to their feeds that stood apart from their past creative and garnered 3.4% engagement rate.