Simplifying Complex Financial Concepts Through Visual Storytelling
Awards
Finalist, Social Content, Annual Shorty Awards
Overview
For iShares the team tackled the challenge of creating motion graphics that simplified complex financial concepts and highlighted the brand’s innovative investment solutions. By leveraging dynamic animations, clean typography, and engaging visual transitions, they developed a suite of compelling motion graphics that clarified key messages and resonated with diverse investor audiences.
Production Team
Producer: Jennifer Kim, Nick Mullens
Creative Direction: Michelle Unger, Victor Santos, Amanda Ford
Design & Animation: Jordan Parvex, Soomin Yoo, Victor Santos