blackrock
video production & creative direction
Iris® Identity Protection, a new service from Generali Global Assistance, offers global identity protection services to customers and businesses. With end-to-end capabilities, the new product needed a video that brought these services to life in a polished yet relatable way.
LIve action video
On an expedited timeline, the was developed from concept to delivery. The video was produced in collaboration with the client at each step to ensure brand and messaging were aligned. The video needed to detail the various technical ways systematic investing benefited customers.
PRODUCTION PROCESS
concept & scripting.
A great video starts with a strong concept. Through collaborative brainstorms and research, we developed a relatable concept that followed a central character and made the tone relatable.
storyboarding.
Storyboarding allowed the client to begin to visualize the story of the video and preview animated elements.
production.
A thorough pre-production and planning phase was integral to the success of the production and fluid editing process.
project team
DIRECTOR & PRODUCER: Victor Santos
PRODUCER: Patrick Hunt
CINEMATOGRAPHER: Hadi Dimachkieh & Victor Santos
MOTION GRAPHICS: Victor Santos and Vicky Chao
Produced while employed as Creative Director at Social Driver.