Overview
BlackRock approached us to create a series of videos that promote and explain their innovative investment products to diverse investor audiences. The challenge was clear: translating complex financial strategies into engaging, digestible content. My role focused on developing creative concepts, overseeing visual design, and leading animation production to deliver impactful narratives that connected with viewers.
Vision and Approach
Investing is often viewed as intimidating or overly complex. To combat this, we employed a storytelling approach that made abstract concepts tangible and approachable. Through meticulous design, dynamic animation, and creative metaphors, we clarified the value and process behind BlackRock’s offerings.
Case Study:
Systematic Investing
This engaging video simplifies the complex world of systematic investing, showcasing how data-driven insights, investment science, and disciplined portfolio construction create opportunities in unpredictable markets. Using clean, modern visuals and dynamic motion graphics, the ad illustrates how BlackRock harnesses big data, AI, and human expertise to uncover valuable investment signals. By transforming vast amounts of information into actionable strategies, systematic investing offers a smarter, more disciplined way to seek consistent portfolio outcomes in an ever-changing financial landscape
Production Company
Ready Set Rocket
Project Teams
Creative Director: Victor Santos
Designers: Jordan Parvex, Soomin Yoo, Victor Santos
Producers: Toni-Ann Gardiner, Danielle Menkens
Case Study:
Alternative and Private Markets
This visually rich video invites financial advisors to explore the untapped potential of private markets, a realm once inaccessible but now within reach. Through the metaphor of a ship navigating uncharted waters, the ad brings to life the opportunities and returns that have remained hidden for decades. With dynamic motion graphics and cinematic storytelling, BlackRock positions itself as the trusted guide, helping advisors confidently navigate market uncertainties and unlock new avenues for growth.