For iShares the team tackled the challenge of creating motion graphics that simplified complex financial concepts and highlighted the brand’s innovative investment solutions. By leveraging dynamic animations, clean typography, and engaging visual transitions, they developed a suite of compelling motion graphics that clarified key messages and resonated with diverse investor audiences.

Metaphor-based Messaging

The iShares brand is firmly grounded in simplistic illustrations that are creatively used in metaphors to effectively help communicate a wide range of complex topics in engaging and accessible ways. This approach not only makes the information more relatable but also enhances the overall understanding for a diverse audience.

ETF in 10 taps

This interactive video assset educates audiences on what ETFs are by presenting complex financial concepts in a simple, digestible format. Specifically designed with Instagram Stories' user experience in mind, it engages viewers through a tap-to-advance design, sleek visuals, concise messaging, and dynamic motion graphics, making the learning experience both intuitive and captivating.

Finalist, Social Content, Annual Shorty Awards

Production Company
Ready Set Rocket

Project Teams
Creative Directors: Victor Santos, Michelle Unger, Amanda Ford, Justin Ninneman

Designers: Jordan Parvex, Soomin Yoo, Victor Santos, Tania Velin